SEE FOR YOURSELF —
IT’S THE MOST DETAILED,
CURRENT AND USER-FRIENDLY
NEWS MEDIA INFORMATION AVAILABLE

The FINDERBINDERฎ directory system: Complete, detailed and current news media information on key marketplaces — from selected metropolitan areas to entire states, updated six times a year.

THE FACT-PACKED FINDERBINDER SERVICE:

Your FINDERBINDER News Media Directory System comes with many important benefits:

• A comprehensive directory of all the news media in specific area you need

• Six detailed updating newsletters & supplemental media pages designed to keep you on top of all aspects of the news media of an area throughout the publication year.

• A custom-design 3-ring vinyl binder complete with inside storage pocket and a set of preprinted dividers. Keep it next to your computer to stay on top of the news media. The binder has a life-time guarantee for current subscribers. We’ll replace the binder, if it breaks — even if it just gets dirty.

• A mail list database on CD-ROM of basic information of each medium, including
editor’s name, address, phone, fax, and e-mail address.

Each FINDERBINDER is produced by communication specialists for that marketplace. We give you all the detailed information you need to make marketing marketing decisions — and we keep you up-to-date. There is no reference work like it. There has never been a service more complete or current for its area. It's guaranteed — If you’re not completely delighted, we’ll send your money back.

DON’T LET YOUR NEWS RELEASES END UP IN THE TRASH

The FINDERBINDER can pay for itself the first afternoon you use it. It provides the most comprehensive and up-to-date information available anywhere. Avoid embarrassing misdirected phone calls. Know exactly who you need to contact before you pick up the phone or mail a news release. As you may know, news releases that are not addressed to a specific journalist or department often end up unopened in the trash.

The directory is worth hundreds of dollars by itself. So are its six updating newsletters. But you get both and a CD-ROM, for a price that will pay for itself in the first important news release distribution you make. Our subscribers are impressed with the detail and clarity of this unusual directory with its data base support materials.

Order today and we keep it updated for you throughout the publication year.
Contact the FINDERBINDER producer in the areas of concern to you or call us at the national support center today for more details:

FRESH FACTS AT YOUR FINGERTIPS

Thousands of local media, advertising agencies, public relations professionals and non-profit organizations across the nation have known about the advantages of FINDERBINDERฎ for more than three decades.

FRESH FACTS ON THE NEWS MEDIA
OF KEY MARKETS IN THE USA
Produced annually

The FINDERBINDERฎ directory system: Complete, detailed and current information on news media, updated six times a year.

KEEP YOUR MEDIA COVERAGE
ON TARGET WITH THIS
VITAL REFERENCE SYSTEM

FINDERBINDER Index

CONTENTS OF YOUR FINDERBINDERฎ DIRECTORY

Editorial and advertising details on more than 200 San Diego County publications, serving a variety of geographical areas and special interests.

ALL THE ANSWERS YOU NEED IN ONE EASY-TO-USE DIRECTORY SYSTEM
The listings include names of editors, advertising managers, media owners, addresses
and phone numbers, circulation figures and open rates for print media, public service
announcement data for radio and television stations, web sites, e-mail addresses, fax
numbers, and much more.

SAVE TIME AND MONEY
How much is your time worth? Chances are, you are wasting valuable staff time
researching local news media information. We have the information you need right now.

Indispensable — The Directory Trusted By Communication Executives
For More Than 30 Years
Public relations and advertising executives count on the detailed and current facts in FINDERBINDER. This is the directory for you if you are in one of these fields:

We welcome your questions about the news media anytime

Order your FINDERBINDER
news media directory system today —

Call the producer in the market you need for the current price

Most directories arrive in two days via USPS
Satisfaction Guaranteed

FINDERBINDERฎ National Network Support Center

5173 Waring Road, #8, San Diego, California 92120
(619) 582-8500 • info@finderbindersd.com • www.finderbindersd.com • www.finderbinder.net

If you have to reach the news media you’ve got to have a FINDERBINDERฎ www.finderbinder.net

FINDERBINDER news media directory systems:,
State of Arizona, State of Oregon, State of Washington, Denver, Dallas/Ft. Worth, Kansas City, Detroit, State of Wisconsin, State of Oklahoma, State of Arkansas, State of Louisiana and Up-State Michigan. Coming soon: The Agricultural Industry News Media FINDERBINDER.

(619) 582-8500   Toll free: (800) 255-2575

MORE DETAILS ABOUT
THE FINDERBINDERฎ SYSTEM

FINDERBINDER is an easy-to-use, reliable source of continually updated, detailed news media information. Each directory system is produced in the market it covers all news media in its marketplace. The directory systems, including an electronic database and updating newsletters are compiled to provide the most comprehensive listing of news media information available.

FINDERBINDER system is committed to being the most current, accurate and detailed reference of its kind. Listings include newspapers, magazines, trade and professional publications and radio and television stations.

News Media Listing Pages
The majority of the news media are each provided with a single page, printed on one side of that page. A wide margin is provided on the left of each page for you to add changes as they occur during the year. As new publications or stations appear, you will be sent supplemental pages. If major changes occur at a medium during the year we may issue a replacement page.

You may wish to arrange your directory in some order other than alphabetical. Some of our subscribers re-arrange their directory geographically, by subject matter, or by daily, weekly and monthly publications. The loose-leaf binder format of the FINDERBINDER directory allows you this flexibility.

FINDERBINDER is designed for fast use with easy-to-read type and clearly defined sections. The three-ring vinyl binder allows you to update and add material quickly. Your binder is guaranteed against wear and breakage as long as you are a current, subscriber. If you need a replacement, just give us a call.

Each FINDERBINDER comes with six issues of an updating newsletter. FINDERBINDERs are published on a 12-month basis. People who buy the directory during the year are provided with back issues of the newsletters to allow them to bring their directory up-to-date.

PRINT MEDIA
This section lists publications created in or for use in each FINDERBINDER market. These publications appear in alphabetical order, with some exceptions. Information for each publication listed in the main section is divided into three parts: GENERAL, EDITORIAL and ADVERTISING.

GENERAL  Information includes:   
Address of the publication   
(Both street address and P.O. Box number as appropriate)   
Phone number or numbers    Fax numbers   
E-mail address and Internet domain name
Publisher's name   
Type of publication, format, frequency, coverage and readership.
Day of publication provided for weeklies and dailies.   
Circulation, by both paid subscribers and actual press run.   
Cost of a subscription by mail

EDITORIAL Information includes:
Names of editors   
Names and positions of major staff writers   
Deadline for news material   
Other comments as appropriate

ADVERTISING Information includes:
Name of Advertising Manager
Open rate for column inch of display advertising   
Open rate for a full page of display advertising   
Deadline for advertising delivery   
Column width in either inches or picas   
Number of columns per page   
Page size in inches   
Minimum classified ad size and rate   
Special discounts and commissions offered   
Adjudication status (see explanation below)

ADJUDICATION
Many general circulation publications are adjudicated to print legal notices.
Typically to qualify for this service, a newspaper must:
• Be published at least once a week
• Have a bona fide list of paying subscribers
• Publish news of a general character
• Maintain at least 25% news content in the paper
• Have only one principal office in the district
• Have met these criteria for at least three years 
• Have "substantial" subscribers in the adjudication area

ELECTRONIC NEWS MEDIA
Each radio and television station serving the marketplace is listed individually on its own page. Information about each station appears in this order:
Call letters and type of station (AM, FM, TV)

GENERAL   
Street address and P.O. Box address   
Telephone number , fax number, e-mail address, Internet domain name  
Ownership of station   
Most prevalent age and demographics of audience   
Programming description   
Broadcast schedule (usually 24 hours for radio)   
Most prevalent age and demographics of audience   
Broadcasting frequency and signal strength

STAFF    
Names and titles of station executives usually include:      
General Manager      
News Director      
Assignment Editor      
Program Director      
Public Affairs Director      
Sales Director

AIR DATA    
Times of news broadcasts
Public service announcement guidelines
(Includes preferred length of spot and format.) 
Interview program and talk show programs 

RATES FOR COMMERCIALS
There is no uniform way of briefly comparing advertising rates of radio stations. Stations may designate different times of the day as being their prime advertising times. Not all define the classifications of AAA, AA and A the same way.  As at least a rough guide, FINDERBINDER often lists the open rates for a one-time, 60- second spot. Television rates are even more complex and seasonal and are not listed.

THE INDEXES
At the back of each FINDERBINDER directory is an index that is divided into three sections, each alphabetically arranged. These sections are print media, radio stations and television stations.

PRINT MEDIA INDEX:
All publications in FINDERBINDER are listed here, along with title variations by which they might be known. If, for example, the correct title for the Evening Tribune is just that, not Tribune or even Metropolitan Evening Tribune. Thus under Tribune and Metropolitan Evening Tribune in the index you will be refered to Evening Tribune in the main print media section of the book. Other print media sub-sections are referred to in the index.

RADIO STATIONS:
All area radio stations are listed in this directory. These stations are listed by the call letters regulated by the Federal Communications Commission (FCC). Some years ago the use of unofficial, promotional call-signs has become popular. You can use the Radio Station Index to determine, for example, that B-l00 is really KFMB-FM, that K-Best is actually KBZT-FM, that KM-10 is KMLO, that Rock 92 is KOWN and that FM-104 is KOZN-FM, and so on.

TELEVISION STATIONS:
All area television stations, including the names of the various cable television operations in the area are listed here.

cross index

CROSS INDEX
Following the index just discussed, you will find the CROSS INDEX OF PRINT MEDIA BY COMMUNITY SERVED. It is in certain respects the opposite of the coverage information provided with each community newspaper. Each geographically-oriented publication listing tells you what communities are served by that publication. The cross index tells you which publications are reporting on a specific community.

QUALIFICATIONS FOR LISTING NEWS MEDIA
We reserve the right to present an independent, subjective evaluation of each medium considered for publication. News media are not charged for being listed in these directories, nor will they be excluded upon request. If you have any indication that we have been provided with false or misleading information, we welcome your call. New publications are usually monitored for a few months before new pages are added to the directory.

Information on each medium is gathered from the publishers, editors and other representatives.
FINDERBINDER may investigate other sources for information on media and may publish information that corrects or clarifies data from the media.

MEDIA TYPES APPEARING IN FINDERBINDER DIRECTORIES

PRINT:
• Daily Newspapers
• Semi-Weekly Newspapers
• Weekly Newspapers
• Business Publications
• National Publications printed or produced in area
• Wire Services
• House Organs (optional)
• College Campus Publications
• Military Publications in the area
• Advertisers (non-news publications) (optional)
• Magazines

ELECTRONIC:
• Radio Stations
• Broadcast Television Stations
• Cable Television Stations

SPECIALTY LISTINGS:
• Columnists by subject matter (optional)
• Stringers for major media (optional)


(619) 582-8500   Toll free: (800) 255-2575

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